FourthPage Copywriting


SAMPLES


Here are a few samples of my work:

Press release

Rock band A Fight You Can't Win were looking for a press release which summed up their hard-hitting sound and highlighted the fact they had a new band member. The end result was used as part of their press pack and for other publicity material.

..."Northern Irish Paul & Matthew met Dutch drummer Sander through a musician's website, then started on their mission to create catchy, heavy tunes which - at less than three minutes long - don't outstay their welcome. In summer of 2010, flame-haired guitarist Lesley joined the ranks, rounding out A Fight You Can't Win's sound with her impressive guitar skills.

The band gig hard, taking the arsenal of songs from their hard-hitting debut album on the road whenever they can. Impressing both audiences and critics alike with their no-holds-barred aural assault, they are now set to make another push for the front in their battle against musical mediocrity."

"Either writing or having a press pack written for your band is always a nightmare; in the end you usually end up with something almost tolerable that you still cringe at. Keith offered to help us out as we've never been happy with ours and in no time we had a brilliant, professional looking, well written and concise press pack that we're proud to send out with our CDs." - Matthew Bakewell, A Fight You Can't Win

Web copy

Gavin Bain Images is the website of Edinburgh-based photographer specialising in corporate and live music work. The web copy contained the appropriate key words and phrases to help increase Gavin's chances of appearing in search results whilst still getting across his unique selling points.

"Since the age of 14, Edinburgh-based photographer Gavin Bain has had a passion for photography.

Gavin is skilled in many photographic fields, including nature, landscape and portrait work. Corporate photography is also a speciality, and Gavin has produced work for jewellers Links of London & Liam Ross jewellery, kiltmakers Alex Scott & Co and luxury confectioner Chocolate & Love.

One of Gavin's passions is for live music photography, and he is official photographer for Edinburgh-based promoters We Luv Musik and Bainbridge Music, for whom he produces original and striking live shots which capture all the energy and emotion of the performances. He is also on the books of Scottish arts & culture magazine The Skinny.

Friendly, professional and efficient, Gavin will provide you with excellent photography which packs a punch and makes a statement."

Advertising copy

Edinburgh Underground is a new online music site devoted to the alternative music scene in the capital. They were looking for a punchy slogan - something they could use to sum up the ethos and attitude of the site and the 'non scene' music it promotes.

"Great music should be heard and not scene"

"Love it!" - Edinburgh Underground

Features & articles

Here are a few examples of features and articles I have produced for online publications:


Other samples of my work are available on request - please contact me for details.
Copywriting services